Potent Digital Solutions

SEO · AI search

AI Search Optimisation

More people now ask ChatGPT, Google’s AI Overviews and other assistants for recommendations. AI search optimisation, also called generative engine optimisation (GEO), helps your business be one of the answers.

What helps

How AI tools decide who to mention

Clear facts on your site

Services, prices, locations and expertise stated plainly, so AI tools can quote them accurately.

Structured data

Schema that spells out who you are, what you do, where and for how much.

Answer-style content

FAQs and guides that answer the exact questions people ask AI assistants.

Mentions elsewhere

Reviews, directories and articles that confirm you’re a real, trusted business.

Generative engine optimisation

SEO for the way people search now

AI answers are built from websites Google and others already trust. The same foundations that win in normal search, clear pages, good schema and real reviews, decide whether you’re mentioned in an AI answer. What changes is the detail: AI tools favour plain facts, direct answers and consistent information across the web.

We build those foundations into every site and SEO package. Our own site, for example, publishes prices, service areas and FAQs on every page, with matching schema, so assistants can describe us accurately.

How it works

Getting AI-ready

01 Check

We ask the main AI tools about your business and your services, and record what they say.

02 Fix

Facts, schema and FAQs updated on your site.

03 Strengthen

Reviews, directory listings and mentions built up.

04 Recheck

We repeat the questions to see what’s changed.

Areas we cover

AI search optimisation across Gippsland, Melbourne and Australia-wide

We’re based in Traralgon, so Gippsland businesses can meet us in person. Melbourne clients meet us in person or online, and we work with businesses Australia-wide online, including clients in Brisbane and the Gold Coast.

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FAQ

AI search optimisation questions

Helping your business get mentioned and described accurately when people ask ChatGPT, Google’s AI Overviews or other assistants for a recommendation.

It builds on SEO. The foundations are the same, with more focus on clear facts, schema, FAQs and mentions on other trusted sites.

No one can. We can make sure the information AI tools find about you is clear, consistent and trustworthy, which is what they rely on.

AI search work is included in our SEO packages from $650 a month, or as a one-off review with our SEO consultant.

We test the same questions in the main AI tools before and after, and track referral traffic from them in Google Analytics.

Related

Related services

Technical SEO

Content strategy

SEO packages

Further reading

More on AI search

Article

Voice Search Optimisation: How to Get Found by Voice Assistants

Article

Mastering Google's E-E-A-T for Better Local SEO Rankings

Article

How to Create Solution-Oriented Content That Google Loves

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