Potent Digital Solutions

Web design · Website redesign

Website Redesign Services

A modern, faster website that keeps the Google rankings you already have. A fixed-price website redesign company approach, with every old page mapped before launch.

Signs it's time

When website redesign services pay for themselves

It looks dated

Visitors judge a business in seconds. An old design costs you enquiries before anyone reads a word.

It's slow or broken on phones

Most of your visitors are on a phone. If pages lag or jump around, they leave.

It brings in no work

A site that ranks for nothing and has no clear next step is a brochure, not a sales tool.

You can't update it

If every change needs a developer, the site goes stale. We build it so you can edit it yourself.

How we protect your rankings

Redesign without starting from zero

Audit first

We record which pages and keywords bring traffic today, using your Search Console data.

Map every URL

Each old page gets a new home and a 301 redirect, so Google and visitors land in the right place.

Check after launch

We watch Search Console for errors in the weeks after launch and fix anything that slips.

Why redesigns lose rankings

Most ranking drops are avoidable

When a new website loses traffic, it’s almost always the same few mistakes: pages deleted without redirects, URLs changed without a plan, good content cut, or the site launched with Google blocked. Each one is preventable.

We plan the move before design starts, keep the content that ranks, and add pages for the searches you’re missing. We redesigned our own site this way in October 2026, with every old page redirected to its new home, so you can see the process in action.

How it works

A website redesign in five steps

01 Audit

Traffic, rankings and every existing URL recorded.

02 Plan

New sitemap and a redirect map agreed.

03 Design & build

New design, faster build, content kept or rewritten.

04 Launch

Redirects live, tracking checked.

05 Monitor

Search Console watched for the following weeks.

Google reviews

What clients say about our website redesigns

★★★★★

“Haig is incredibly knowledgeable, professional and so great to collaborate with. He has created the most incredible website for my business, sleek, functional and aesthetically pleasing.”

Madeleine Gilbert · Google review

★★★★★

“They listened to my feedback, offered valuable suggestions, and created a website that exceeded my expectations.”

Innika Buhagiar, Peachy Speech · Google review

Areas we cover

Website redesign across Gippsland, Melbourne and Australia-wide

We’re based in Traralgon, so Gippsland businesses can meet us in person. Melbourne clients meet us in person or online, and we work with businesses Australia-wide online, including clients in Brisbane and the Gold Coast.

Australia Map
FAQ

Website redesign questions

Not when the redirects and content are planned properly. Most drops come from pages being deleted or moved without redirects.

Yes. We keep what works, rewrite what doesn’t, and add pages for the searches you’re missing.

Most redesigns fall within our $4,500 and $8,000+ packages. We quote a fixed price after the first chat.

Yes. We start with an audit of the current site, whatever it’s built on, then move it to WordPress if that suits you.

Most take 4 to 10 weeks, depending on the number of pages and how much content is changing.

Starting again on a cheap builder often loses the pages and links Google already trusts. A website redesign company maps every old page to a new one, so you keep your rankings and gain a faster, modern site.

Related

Related services

Web design & development

Technical SEO

Small business websites

Further reading

More on website redesign

Article

10 Warning Signs It's Time to Redesign Your Website

Article

How to Redesign Your Website Without Losing SEO Rankings

Article

Is It Time for a Website Redesign or Just a Refresh?

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