Potent Digital Solutions

SEO · Technical SEO

Technical SEO Services

Speed, indexing, schema, redirects and site structure fixed directly in your website. We’re developers, so our technical SEO services get done, not handed over as a report.

Results

Technical SEO results

+74%
search clicks

1300 Cleaning Group, March to October 2026, through Google’s March core update.

26 → 15
average Google position

Roof Clean Australia, after splitting the brand from its sister company with clear schema and city hubs.

Page 1
for 'house washing Gold Coast'

1300 Cleaning Group: from position 11.6 to 5.9, and ‘gutter cleaning Ipswich’ from 11.7 to 6.3.

What we fix

The foundations Google needs

Indexing

Make sure Google can find, crawl and index the pages that matter, and ignores the ones that don’t.

Speed and Core Web Vitals

Faster pages on mobile, fewer layout jumps, and better PageSpeed scores.

Schema

Custom structured data that tells Google exactly what your business is, including parent and sister brands.

Structure and redirects

Clear URLs, internal links and redirects, so authority isn’t wasted on dead pages.

Duplicate and competing pages

Find pages fighting each other for the same search, then merge or separate them.

Search Console clean-up

Errors, warnings and coverage issues worked through and fixed.

Example

Two brands, one business, fixed

1300 Cleaning Group and its sister brand Roof Clean Australia were competing for the same searches, and the main site had barely ranked since a Google update. We split the services cleanly between the two sites and used schema to explain the parent and subsidiary relationship to Google.

1300 Cleaning Group moved onto page 1 for ‘house washing Gold Coast’ and ‘gutter cleaning Ipswich’, with search clicks up 74%, through Google’s March 2026 core update. Roof Clean Australia’s organic leads rose 21%.

How it works

Audit, fix, check

01 Audit

A technical SEO audit using Search Console, crawl data and PageSpeed.

02 Prioritise

Issues ranked by impact, in plain English.

03 Fix

Changes made directly in your site, tested before and after.

04 Monitor

Search Console checked in the following weeks.

Areas we cover

Technical SEO across Gippsland, Melbourne and Australia-wide

We’re based in Traralgon, so Gippsland businesses can meet us in person. Melbourne clients meet us in person or online, and we work with businesses Australia-wide online, including clients in Brisbane and the Gold Coast.

Australia Map
FAQ

Technical SEO questions

Everything that helps Google find, understand and trust your site: speed, indexing, structure, redirects and schema. Content and links matter too, but they don’t work on a weak foundation.

No. We’re developers, so we make the fixes in your site ourselves. You get a short summary of what changed.

It’s included in every SEO package from $650 a month. For a one-off fix, we quote after a technical SEO check.

Yes, on WordPress and most common platforms. We start with an audit to see what we’re working with.

Often, yes, when something is holding the site back. For competitive searches you’ll also need content, which our packages include.

Related

Related services

Content strategy

SEO consultant

Website redesign

Further reading

More on technical SEO

Article

SEO Best Practices for a Successful Website Redesign

Article

How Important Is Responsive Design for Your Website?

Article

Guide to Backlinks: Building a Strong SEO Foundation

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